Over our seven years with Dotti, we continue to evolve it through brand, seasonal, social and visual merchandise strategy as well as countless campaigns. With the imagery changing each fortnight, we are charged with keeping the brand relevant, ahead of the pack, engaging and on trend. Sales have increased every year since we started, with AW15 being the best season the brand hashad. Online sales surpassed anyone’s expectations as well as social media engagement. We have worked closely with the team to create a unique voice and strong aesthetic in a crowded market. The connectivity of the brand has grown the Dotti database – Dotti Nation– to hundreds of thousands. The success of Dotti Nation and a strong brand platform, as well as the Dotti teams great eye for product, has been the foundation for the success of this brand.