Over our seven years with Dotti, we continue to evolve it through brand,seasonal, social and visual merchandise strategy as well as countless campaigns.With the imagery changing each fortnight, we are charged with keeping thebrand relevant, ahead of the pack, engaging and on trend. Sales have increasedevery year since we started, with AW15 being the best season the brand hashad. Online sales surpassed anyone’s expectations as well as social mediaengagement. We have worked closely with the team to create a unique voice andstrong aesthetic in a crowded market.The connectivity of the brand has grown the Dotti database – Dotti Nation– to hundreds of thousands. The success of Dotti Nation and a strong brandplatform, as well as the Dotti teams great eye for product, has been thefoundation for the success of this brand.