Art DirectionLaminex Environmental

A large part of our strategy for repositioning Laminex was to lift their profile and communicate their brand values through imagery. Replacing their largely computer-generated image library with more modern, aspirational and immersive imagery, began with photographing real people and projects. Along with featuring natural textures and tones, our art direction bought a distinctly human quality to the look and feel, a suggestion of nature and a relaxed, down-to-earth attitude to represent the Australian lifestyle.