Art DirectionQV Wrap/Party

Early in 2017 we were asked to work with QV on their activations, which led to us refreshing the brand strategically and visually. The brand refresh positions QV as Melbourne's urban village, a place to gather and be inspired by innovative activations and an ecclectic retail offer. 

We conceptualise each activation, as well as art direct and design each event campaign. Wrap/Party is the Christmas activation for QV.