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Branding + IdentityChi Khi

Chi Khi is an exciting new kidswear label by Natalie Bassingthwaighte. Her debut collection features a neutral palette of unisex pieces, all made to mix and match in kid-friendly bamboo and cotton textiles. With a monochromatic approach and hand-painted graphics, we developed a simple yet playful identity to reflect the name and support the design direction of the brand.