We were commissioned by Megan Park to refresh their visual identity and collateral to help elevate the brand. The Megan Park product is intricate and bohemian in feeling with all their product hand crafted. The new identity needed to work back with the product while allowing the product to take centre stage. We tweaked their existing logotype to add a sense of space and luxury. Working with a considered palette of black, white, a dusty pink (for children/girls) and soft grey (home). Their original hand drawn star motif was repurposed in the form of a special gold foil embellishment, a small surprise working back with the restrained identity.