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Digital + MotionDotti Social Campaign Strategy

In early 2014, Dotti came to us wanting to increase their Instagram following and the engagement with the Dotti Nation, close the circle on social channels, stores and the online store. We worked with them to engage one of their lookbook models, Steph Claire Smith, who has a large Instagram following of her own. Steph became the first of the Dotti Girls, and through a series of Instagram films, stills, behind the scenes shots and outfit edits the Dotti instagram following increased to our aim within just a few months. Steph really epitomises the Dotti brand with her sociable and bubbly personality – it is the perfect fit and the Nation agreed.