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Print + DesignLaminex

Iconic Australian surface creator, Laminex, approached us to help them reposition the brand with a more design-led focus. This long-term project started with reinvigorating their art direction and sales materials including a Library of the full product offering, along with a trend-driven look book covering customer design styles to make the path to purchase easier and more defined for baffled renovators. The new look has been extremely well-received by architects and the design community as planned, but also the cabinet maker customer and the end consumer.