One Fine Secret

A clean-beauty overhaul

One Fine Secret is a clean beauty boutique who just launched a new rebrand and flagship store in the Melbourne suburb of Prahran. The brand already had a cult following but was somewhat of a secret, true to its name. They challenge beauty norms and advocate for high standards in the beauty industry for the good of our health and the planet. One Fine Secret stocks only products with 100% healthy ingredients and ethical standards.

Photograph by Pier Carthew

A values based business

Ortolan facilitated a workshop with One Fine Secret to delve into their values and get a true understanding of the business and their plans. A series of discussions informed our creation of a Brand Blueprint tabling the future vision and mission for the brand and in turn creating our brief for the rebrand.

What transpired is a desirable, elevated brand identity with a strong and chatty tone of voice. The personality of the brand stems from a brand essence of Beauty meets Kindness – a true reflection of our clients’ personalities too. Kind and clever, One Fine Secret is steeped in values and, we believe, destined for great things.

Photograph by Pier Carthew

‘We’re beyond thrilled with our elevated, new look for the next evolution of One Fine Secret. The Ortolan team did an incredible job capturing the essence of our brand. We couldn’t be happier with the sophisticated and timeless design of our new logo and packaging. Thanks a million!’

Kayla Tjia, Founder