An identity inspired by collaboration

A new identity and website for Project 12 Architecture. Through collaborative workshops we developed a set of values for the practice. What stood out most was their client focused approach, and genuine interest in improving the lives of those who use the spaces, whether it was an educational setting or a residence. The identity reflects this empathetic and collaborative approach – the client and practice are evenly weighted, with the client coming first, acknowledging the role of the architects as supporters, listeners and facilitators.

The client and project is equally weighted to the Project 12 Architecture. This idea of equilibrium between client/practice, staff/practice and placement of typography is key to the branding.