Surround by Laminex is a new brand from the Laminex stable – a modern range of decorative wall panels. We developed the brand from positioning, identity, collateral, images and art direction through to films and a major above-the-line launch campaign, including a television commercial, to coincide with the product’s release on The Block. The logo is simple and strong and importantly had to lock-up with the existing Laminex logo.
The TV brief was to showcase the transforming nature of the product. We created an emotional connection to the brand by depicting three different residential scenarios and the inhabitants’ different styles. The campaign comprises of television commercials, print advertising, digital advertising and a social media campaign.
Film production: SIRAP
Styling Nat James
Mudroom designed by Sisalla
Imagery & Collateral
The product is the first retail offering from Laminex the stable, so the need for content crossed over several platforms – The Block ordering and lookbook collateral, installation films and guides, full set builds for commercial applications, point of sale applications, brochures, style guides for stockists and consumer and trade films.