A season for optimism

After the success of the AW20 campaign, our second season with Connor bought with it new opportunities and a new set of challenges. Anticipating our emergence from a Covid-dominated retail landscape, the SS20 campaign required optimism and positivity to re-engage customers and remind them that Summertime was on the horizon.

Photography by Chris Ferguson

Creating the campaign during restricted travel conditions meant remote creative meetings, production and art direction. With a nimble, dedicated team and trusted creative crew on the ground, we art directed the Sydney-side campaign from our Melbourne studio.

Grooming by Gavin Anesbury

Grooming by Gavin Anesbury

The SS20 campaign comprised imagery for both casual and smart collections,
to be used in store and windows, online, and across social channels.