A sensitive identity refresh

Larsen approached Ortolan on the cusp of a growth period with exciting PR opportunities on the horizon. Identifying that their branding misrepresented the quality of their product and their values as a business, Ortolan refined a strategy to reposition Larsen at the luxury end of mainstream market. With respect paid to the original identity, the entire brand was evolved to a more elevated, detail-oriented boutique retail experience.

Identity through materiality

Representation of quality and craftsmanship through high value production was critical in Larsen’s new brand expression.Careful consideration was taken in updating the Larsen wordmark and colour palette, in addition to extensive research into packaging methods, materials and finishes, sourcing sustainable and recyclable solutions to align with the ethical goals of the business.

The result is concise, coherent brand and packaging design that reflects the quality and aspiration of the Larsen offering.