Aligning personality with campaign creative

Connor approached Ortolan with a view to refresh their brand personality and
seasonal campaigns as a way of forming a stronger connection with their customers.
Our first step in developing the brand art direction was to redefine a visual interpretation
of their personality, and establish new guidelines for photography and styling.

Moving towards a more authentic expression of the ‘Connor man’ was critical to connecting with core customers — everyday guys who are easily intimidated by fashion and shopping for clothes. With a more candid approach to photography and relaxed styling, the brand could now been seen as more relatable and easy going, with a natural, modest and effortless look.

Photography by Chris Ferguson

Photography by Chris Ferguson

The AW20 campaign comprised stills and motion for both casual and smart collections,
to be used in store and windows, online, and across social channels.