Luxaflex
Brought to life
The Brief
We were engaged by Luxaflex, Australia’s largest window furnishing brand, to showcase their innovative new ranges. The objectives were to educate consumers of the possibilities of window coverings, and most importantly elevate the Luxaflex brand and image to match the quality of their service and product.
Our Approach
We wanted to drive desire, for people to connect on an emotional level as house-proud shoppers buying for function without compromising on style. The TV commercials and print campaign reflects the brand’s values of beauty, brilliance and innovation with the expression of quality through art direction, styling and production.