Clare Cousins Architects

An understated approach

We took a soft, understated approach to creating the identity for Clare Cousins’ architectural practice in order to set it apart from many others in the sector. To achieve a balance of strength, confidence and accessibility we juxtaposed a simple, strong logotype with muted colours and delicate production processes across a range of communications. The practice’s creation of forms and shapes from raw materials is reflected in our use of textured stocks and finishing treatments.