In relaunching Country Road, we identified the brand’s strength of Australian heritage in the lifestyle space, and created a new brand platform — Woman Man Child Home. This also informed the brands unique position in the fashion market, with the line ‘Live with Us’ bringing into focus the unique cross category lifestyle offering. The brand was completely reinvigorated across all channels, including product, communications and marketing.
Brand Identity Refresh
As part of this relaunch we were commissioned by Country Road to refresh the brand collateral. We maintained the iconic logo and introduced a timeless colour palette, materials and a reworked typographic system to align with their new flagship stores and to differentiate each category of the business while maintaining the same values across the offering.
Celebrating 40 years
To celebrate 40 Years of Country Road, we worked with iconic Australian supermodel Gemma Ward, back in the limelight for the summer campaign after a six year hiatus from modelling.
The incredible success of the campaign relaunched Gemma’s career and introduced her baby to
the world, while gaining Country Road unprecedented attention both locally and internationally.