Yarra Trail
Founded in nature.
A new identity and launch campaign for Yarra Trail to signal a new direction for the brand.
For the launch campaign, we returned to the banks of the river, framed by the landscape to speak to the new to their brand platform — Founded in nature.
Inspired by the spirit of the Yarra itself — natural, beautiful, forward-moving, adventurous
and ever-changing — we designed a timeless identity to sit against a palette of natural tones
and textures.