Liberty Belle

Beauty meets science

As one of Melbourne’s most prestigious skincare centres, Liberty Belle has a loyal and large following. Ortolan was engaged to design packaging for a new skincare range created by co-founder and renowned cosmetic surgeon Dr Chris Moss.

Strategy and positioning work revealed that a completely new identity would be critical in aligning the brand aesthetic with a premium product range — from reinvigorating the skin centre and collateral, to product packaging and redesigning online experience.

With a vision to grow the local customer base and expand into international markets, we created an identity with global appeal. A clean, minimal aesthetic instantly repositioned Liberty Belle as a luxury beauty brand, backed by science.

Reception signage at the Liberty Belle skincare centre in Toorak.

Liberty Belle Rx

Ortolan also collaborated closely on the design and production of product vessels and media kits to launch the Liberty Belle Rx skincare range. Classic design is balanced with cult product names that inject a hint of irreverence, appealing to both the existing customer base and a younger Instagram-savvy audience.

The Liberty Belle Rx skincare range. Developed by Andrea Moss and Dr Chris Moss.

“Ortolan is a gift for your business.
The team have impeccable taste
and will deliver results.”

Andrea Moss
Co-founder & CEO, Liberty Belle Skin Centre

Product imagery for web and brand book — art direction by Ortolan, photography by Scott Newett.

The brand is now reaching into the USA and Europe, the product photography has been so well received that it has been featured in countless press articles, and the new website has seen sales increase by 350%.