Megan Park

A refined and intricate brand

When rebranding well-regarded Melbourne designer Megan Park, we were conscious that her intricately adorned and embroidered designs needed an identity that could sit back from the product. It had to work across the three categories, with colour shifts for Woman, Home and Child.

Campaign art direction and design

The Spring Summer campaign was a collaboration with photographer Victoria Zschommler and drew on the product detail combined with the elements and details from nature inspired by the clothes.

The following Autumn Winter campaign was photographed by Bec Parsons and had a more layered and wintery set reminiscent of an artist’s workspace, paying particular attention to the detail in the garments.

The Spring / Summer campaign was a collaboration with photographer Victoria Zschommler

The Spring / Summer campaign was a collaboration with photographer Victoria Zschommler

The Spring / Summer campaign was a collaboration with photographer Victoria Zschommler

Autumn Winter campaign art direction and design