The power of simplicity

When rebranding well-regarded Melbourne designer Megan Park, we were conscious that her intricately adorned and embroidered designs needed an identity that could sit back from the product. It had to work across the three categories, with colour shifts for Woman, Home and Child.

Campaign art direction and design

The Spring Summer campaign was a collaboration with photographer Victoria Zschommler,
taking inspiration from elements of nature that were reflected in product detail.

The following Autumn Winter campaign was photographed by Bec Parsons and adopted a more layered and wintery set reminiscent of an artist’s workspace, again drawing attention to intricate garment detailing.