Natural skincare for children

Megan Gale engaged us to design the brand for her beautiful range of children’s skincare. Formulated using naturally-derived and safe ingredients, the products are designed to nurture
the connection between parent and child. Her brand message was to slow down and be present,
giving parents peace of mind and a little more time for calm, mindful moments.

We worked with Megan from the brand’s inception to determine the positioning, visual and verbal identities, packaging, vessels and to create product imagery. With the brand’s values top of mind, we created a calming, minimal visual language, with a hint of playfulness.

We continue to work with Mindful Life in an ongoing brand stewardship role. This has included guiding the brand across across retail applications, online marketing, social channels and content pillars, and we look forward to seeing the brand grow into more diverse product ranges.