A meticulous approach
Ortolan facilitated a series of workshops and discussions to first define Pedla’s unique position in the cycling world and how that should be expressed though their identity, language and art direction style.
An intense discovery phase lent understanding around the culture and goals of the brand. This led to a refined strategic piece and an audit of all communications and branded apparel. The result was a sensitive evolution of the Pedla identity and graphic assets — honouring their roots, modernising their aesthetic and strengthening brand recognition.