A world of superhappy

Moose is a house of mega-famous, category-breaking kids brands and products that was stuck without a personality of its own. Ortolan was initially engaged to define the Moose tone of voice, which led to an entirely revised brand definition — from establishing their values and personality,
to positioning and purpose — to be implemented across the global business of 500+ staff.

We distilled the Moose brand essence down to one succinct, appropriately joyful word — SUPERHAPPY. It was so well received by the business that it became a customer-facing proposition, for which we created a new suite of brand imagery and energetic motion pieceto live online. The brand work and creative execution subsequently led to a new inductionprogram, employee value proposition and branding for their philanthropic foundation.

Throughout our relationship with Moose we have created several suites of brand images, updating them over time for use across all channels. This involves casting, production and art direction working with children of varying abilities all enjoying the superhappy toys Moose has to offer.

"We engaged Ortolan to help our business define its tone of voice which turned into a much larger branding project across all internal and external facing communication points. The team exceeded our expectations from our very first meeting.

They were able to interpret our complicated project and return a simplified yet highly impactful revised brand positioning for Moose Toys, now reflected across all our company touchpoints.

Ortolan tapped into our unique company culture and have articulated a positioning that has helped separate us from our competitive set. They are a valuable extension to our marketing team and would be an asset to any organisation that engages their services."

Belinda Gruebner
EVP Global Marketing Moose Toys