St Albans Textiles

Modernising a heritage brand

St Albans Textile Company has been in the Gough family for three generations. It was our pleasure to work with the family on their rebrand, inspired by a modern outlook for a heritage company.
Ortolan worked on the brand strategy and positioning, a new identity and suite of packaging. The original lion used by the company was redesigned to capture this heritage and paired with a strong, contemporary logotype. Imagery is warm and inviting with a strong Australian, daylight influence.