Art DirectionQV Light/Play

Early in 2017 we were asked to work with QV on their activations, which led to us refreshing the brand strategically and visually. Ortolan conceptualises the activations as well as design and create the campaigns surrounding each one.

For Light/Play we collaborated with Danish light artist, Tine Bech creating an amazing interactive, play-based installation in QV Square. The event caught the attention of many media outlets with great exposure for QV Melbourne and vastly increased foot traffic through the precint.