Repositioning Liberty Belle as a luxury beauty brand with global appeal — a refined identity backed by science, credibility and premium skincare innovation.

Scope

Brand Art Direction
Brand Guidelines
Brand Identity
Brand Storytelling
Packaging
Stationery

Credits

Photography by Scott Newett

Ortolan was engaged to design packaging for a new skincare range developed by co-founder and renowned cosmetic surgeon Dr Chris Moss. Our strategic work revealed that a completely new identity was essential to align the brand with its premium product offering — from reinvigorating the skin centre and collateral to packaging and customer touchpoints.

With a vision to grow the local customer base and expand internationally, we created a clean, minimal identity that instantly repositioned Liberty Belle as a luxury beauty brand grounded in scientific expertise. This aesthetic shift set the foundation for a cohesive, elevated presence across all channels.

We collaborated closely on the design and production of product vessels and media kits for the launch of the Liberty Belle Rx skincare range. Classic design elements were paired with cult product names that introduce a subtle irreverence, appealing to both loyal clients and a younger, digitally fluent audience.

The results have been significant: expansion into the USA and Europe, widespread acclaim for the product photography, and a 350% increase in online sales following the website launch.