In collaboration with leading Australian architects, Kennedy Nolan, Ortolan helped reframe a familiar surface through a more considered, design-led lens.
Scope
- Campaign Art Direction
- Campaign Identity
- Campaign Messaging
- Campaign Strategy
- Film & Motion
- Full Service Production
Credits
- Photography by Derek Swalwell
- Styling by Natalie James
Long recognised as a trade essential, we worked with Laminex to shift perceptions of laminate beyond utility. The campaign explored how a familiar material could be represented through thoughtful design, revealing its versatility, performance and aesthetic potential.
Through early conversations, a collaborative approach emerged as central to the idea. Partnering with respected architectural practices offered a way to meaningfully flex the product, demonstrating its potential through thoughtful, real-world applications.
Our longstanding relationship with Kennedy Nolan made the studio a natural partner. Their inherent understanding of the Laminex brand, combined with a shared ambition for considered design, allowed the campaign to express both material intelligence and a distinctly Australian sensibility across each space.
Working closely with Laminex, we briefed in three spaces: a richly coloured compact kitchen, a contemporary commercial workspace and an expansive family kitchen. True to their philosophy of creating highly individual designs shaped by context, Kennedy Nolan responded directly to the material—pushing its boundaries and elevating an everyday product into a defining architectural feature.
The resulting spaces by Laminex and Kennedy Nolan have inspired both architects and homeowners, achieving our intent to showcase laminate in a new and compelling light. The campaign launched with the Kennedy Nolan Expansive Kitchen on The Design Files, including a film by Sirap, and continued across print and digital channels from August 2020 to 2021.
