We’ve partnered with Dotti for over eighteen years, guiding the brand through constant change with long-term strategic thinking, digital evolution and consistently fresh creative.
Scope
- Brand Art Direction
- Brand Strategy
- Campaign Messaging
- Campaign Strategy
- Film & Motion
Dotti first came to us without a defined brand strategy, engaging Ortolan to articulate their positioning and develop a strategy for launching their new online shopping platform. This foundational work set the direction for a long-standing partnership built on insight, agility and forward-thinking creative leadership.
By analysing the fast-fashion landscape and defining their customer, we identified a distinct opportunity for Dotti. Social media was in its infancy at the time, yet we recognised early that the Dotti shopper would be among the first to embrace it. This insight led to the brand positioning Fashion Democracy — a platform that reframed Dotti as a socially engaged brand in active dialogue with its audience, and a remarkably progressive stance for the era.
This strategic foundation has continued to guide the brand’s evolution for nearly two decades. Our ongoing partnership has enabled Dotti to adapt quickly to retail shifts, stay relevant to a highly social audience and maintain a strong, consistent presence across digital, in-store and campaign channels — a testament to the power of long-term, insight-driven creative collaboration.
Ortolan has been integral in developing the Dotti brand, positioning Dotti as The Fashion Democracy. Their unique skill set across brand strategy, creative direction and design has enabled the Dotti brand to flourish and remain differentiated in a very cluttered market. We continue to enjoy a long-term relationship with Ortolan, building on the success of all previous outcomes.
Natalie Flegg
Deputy General Manager, Marketing, Just Group Limited
We’ve continued working closely with the Dotti team to maintain their unique voice and strong aesthetic in a crowded market. Ortolan is charged with keeping the brand relevant, engaging and on-trend through fortnightly campaigns and brand, seasonal, social and merchandising strategies.
The connectivity of the brand has grown the online ‘Dotti Nation’ database to hundreds of thousands. Coupled with the longevity of our brand platform and the Dotti teams great eye for product, this has been the foundation for their success, with online sales and social engagement surpassing all expectations.
With our long-term partnership has come great trust and a broadening of our requirements. We consistently assist the business in finding solutions that are equally logistic as they are creative. We work with the Just Group to cost effectively create high-quality content that aligns across all channels, always delivering a clear and consistent brand message.
