A storytelling campaign for Ella Baché capturing honest, individual skin journeys through stills and motion. The work brought their brand purpose to life with authenticity, creating a rich suite of assets for in-store, digital and social use.
Scope
- Campaign Art Direction
- Campaign Identity
- Campaign Messaging
- Campaign Strategy
- Copywriting
- Full Service Production
- Print & Outdoor
Credits
- Photography by Michelle Tran
- Motion by Oliver Rose
- Makeup by Linda Jefferyes
- Hair by Sophie Roberts
As experts in tailored skin solutions, the brand celebrates individual skin stories with a blend of honesty, wit and warmth. Our task was to bring this purpose to life by capturing genuine personalities and candid moments. We developed the My Skin Story campaign — a narrative-led approach that listens to each person’s concerns and shows how Ella Baché can support their journey.
We produced a large-scale, two-set shoot across stills and motion to create a complete suite of seasonal assets for in-store, online and digital channels. The campaign provided the client with extensive, flexible content to highlight products throughout the season, while deepening audience connection through authentic individual stories. Strategic casting also extended the campaign’s reach, with talent sharing their experiences across their own social platforms and introducing new customers to the brand.
