A comprehensive relaunch of Harrison, transforming a long-standing Australian school shoe maker into a confident, heritage-led brand for a new generation. The identity blends nostalgia and modernity to position Harrison as a name families can trust.

Scope

Brand Art Direction
Brand Guidelines
Brand Identity
Brand Storytelling
Brand Strategy
Campaign Art Direction
Campaign Identity
Campaign Messaging
Film & Motion
Full Service Production
Packaging
Social Content & Ads

Credits

Illustrations by Kat Chadwick
Motion & Photography by Alexandrena Parker
Motion Edit by Brett Brown
Styling by Sophie Barker

Brand Collective engaged us to reposition Harrison from a wholesale label to a direct-to-consumer brand with a compelling Australian heritage story. Founded in 1948, Harrison needed a refreshed identity and clear narrative that resonated with families and signalled craftsmanship, quality and longevity.

We began by developing a Brand Blueprint to define Harrison’s values, personality and strategic direction, establishing the platform Same Quality, New Generation. This articulated the brand’s legacy of craftsmanship while looking confidently toward the future. A tone-of-voice guide and copy deck were created to help the team tell this story consistently across all communications.

The identity evolved from this foundation: a serif logotype with subtle references to the past, a graphic grid pattern, and a fresh, modern take on school green paired with a flexible type system. We commissioned illustrator Kat Chadwick to create a suite of playful, characterful drawings that bring warmth and humanity to the brand. Together, these elements formed a versatile toolkit, empowering the team to create engaging brand assets even from the simplest product imagery.

To launch the brand, we produced a stills and motion campaign with photographer Alexandrena Parker that reinforced Harrison’s heritage story. The brand platform Same Quality, New Generation came to life through portraits of real multigenerational families, paired with imagery that highlighted product personality, age groups and shoe categories. We selected an old scout hall as the location to further anchor the brand in its Australian roots. The resulting identity and campaign set Harrison apart in the market, confidently positioning it as the Australian school shoe brand defined by quality and heritage.