Surround by Laminex is an elevated range of decorative wall panels, brought to life through a full end-to-end brand and campaign development.
Scope
- Campaign Art Direction
- Campaign Identity
- Campaign Messaging
- Campaign Strategy
- Copywriting
- Film & Motion
- Full Service Production
- Print & Outdoor
- Product Strategy
Credits
- Set design by Studio Esteta
- Photography by Eve Wilson
- Styling by Beck Simon
- Motion by Sirap
- Set design by Ortolan
- Photography by Eve Wilson
- Styling by Natalie James
We developed the Surround by Laminex brand from the ground up — positioning, identity, collateral, imagery, art direction and film. The launch centred on a major above-the-line campaign, anchored by a television commercial and timed with the product’s debut on The Block in 2021 to generate national awareness and momentum.
Following the strong success of its debut, Laminex reinvested in a second wave of media for 2022. Our creative direction led to a collaboration with Studio Esteta to design three new spaces for the campaign, with Ortolan overseeing the complex set builds and full production. The rollout spanned free-to-air and digital television, social channels and magazine advertising, ensuring broad reach and sustained engagement.
As the range continues to expand, so too does the demand for fresh content. Ortolan consistently produces new suites of imagery and motion assets, each underpinned by new concepts, set design and styling aligned to audience needs across commercial and residential, DIY and architectural sectors. From ideation to shoot delivery, we design the spaces, oversee construction and art direct every production to bring Surround by Laminex to life.
