We’ve partnered with Luxaflex across multiple campaigns to bring their brand to life through distinct creative directions tailored to each message and audience.
Scope
- Campaign Art Direction
- Campaign Messaging
- Campaign Strategy
- Film & Motion
- Full Service Production
- Print & Outdoor
Credits
- Australian Made & Energy Efficient Campaign:
- Photography by Eve WIlson
- Motion by Sirap
- Styling by Laura James
- Innovations Campaign:
- Photography by Eve WIlson
- Motion by Sirap
- Styling by Kirsten Bookallil
For an Australian Made campaign, capturing the Luxaflex vision of idyllic Australian living was key to creating emotional resonance and positioning the brand as an effortless part of that lifestyle. Each moment was crafted to frame our unique natural environment through beautifully dressed windows in a modern beachside home — layered with natural textures, warm tones and an elevated architectural sensibility.
The Energy Efficient campaign required a clear, educational approach. Our role was to communicate compelling statistics and distil complex ideas into accessible, engaging information. We enlisted long-standing Luxaflex ambassador and interior expert Neale Whitaker, supported by simple, refined infographics that explained efficiency and potential cost savings with clarity. The campaign aired across TV, digital and print.
For the Innovations campaign, our task was to elevate the brand while showcasing their advanced soft shades range. The objective was twofold: to educate consumers on the possibilities of contemporary window coverings, and to position Luxaflex at the premium end of the category, aligned with the quality of their product and service.
