A bold, expressive campaign for the Laminex Colour Collection created in collaboration with Studio Doherty. A distinctive colour-block graphic system unified the work across all channels, bringing fresh energy and modernity to an iconic Australian brand.
Scope
- Campaign Art Direction
- Campaign Identity
- Campaign Messaging
- Campaign Strategy
- Copywriting
- Film & Motion
- Full Service Production
- Print & Outdoor
Credits
- Photography by Derek Swalwell
- Motion by SIRAP
- Styling by Natalie James
Our third collaboration campaign with Laminex brought us together with our long-time friends Studio Doherty, who were charged with reinterpreting the Laminex Colour Collection decors — from nuanced neutrals to bold colour and texture, innovative forms and elevated functionality for modern Australian living. Their playful yet refined sensibility made them the perfect choice to bring fresh energy and perspective to an iconic Australian brand.
We developed a distinctive colour-block graphic system to unify the campaign across print, digital and social, allowing the designs to stand out while giving the full palette room to shine. With Laminex’s rich heritage at the core of the brief, the visual language celebrates a uniquely Australian feel — contemporary, expressive and confidently grounded in place.
A distinctive graphic colour block graphic system was used across the campaign creating standouts assets across print, digital and social.
