A new identity and relaunch for Yarra Trail, shaped around the brand platform: Founded in Nature. The work reframed the brand with a modern, grounded visual language connecting to its origins along the Yarra River.
Scope
- Brand Art Direction
- Brand Guidelines
- Brand Identity
- Brand Storytelling
- Campaign Art Direction
- Campaign Messaging
- Campaign Strategy
- Film & Motion
- Packaging
- Promotional
Credits
- Photography by Hannah Scott-Stevenson
- Styling by Jenna Hanlon
- Hair & Makeup by Julie Provis
Yarra Trail’s story is rooted in Melbourne along the tranquil banks of the Yarra River — the landscape that inspired both the brand’s beginnings and its effortless Australian style. Drawing from this connection to place, we crafted a new identity and relaunch campaign that frame the brand through the environment that shaped it, bringing the new platform to life with clarity and intention.
Inspired by the spirit of the Yarra itself—natural, forward-moving, adventurous and ever-changing—we designed a timeless identity to sit against a palette of natural tones and textures, reflecting Australia’s natural beauty and relaxed lifestyle.
