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Case StudiesDotti Long Love The Dot

Dotti Long Love The Dot

Background

We have worked with Dotti for seven years now, and in 2012 were given the opportunity to work on an above the line campaign launching their improved online offering. It was the first time Dotti had been seen on television, and with a slew of other brands offering the same services, we felt we needed to push a more fashionable offering along with the retail proposition. 

Solution

While the requirement was to convey a strong online retail offer – free next day delivery – we felt that the proposition that would set Dotti apart from the crowded market was a strong fashion message. Working from the brand platform created for Dotti – ‘Long Love the Dot’ – we communicated the possessive dot com message in a way no other brand could own. We pushed the fashion message with strong visuals and a creative flair that Dotti now owns in the marketplace. The Dot is the perfect campaign device so was chosen to hold together the campaign across TV, Outdoor and Digital communications. 

Outcome

After a 5 week campaign across various mediums, Dotti experienced up to 29% over budget sales, and website visits hit an all time high. Dotti online sales experienced more than 25% increase. The campaign was so successful that it was repeated in 2013.