Kennedy Nolan came to us looking for a renewed identity. The existing logo was one they strongly identified with, but as the practice had grown and matured, so too it was time for the identity to be revisited and refined.
Much of Kennedy Nolan's work is characterised by an interest in materiality, tactility and a play between utilitarian and bespoke. Contrasting a bold mark with delicate typography, printed to an uncoated stock – selected for its utilitarian nature, environmental credentials and transformative quality to yellow at the edge over time – we were able to emulate these key qualities.
The humble stock was duplexed into a luxurious thick weight for the partners business cards, and further transformed by gold foil edge gilding.