Founded in nature.

A new identity and launch campaign for Yarra Trail, signalling a new direction for the brand. We return to the banks of the river, framed by the landscape to speak to their new brand platform—Founded in nature.

Inspired by the spirit of the Yarra itself — natural, beautiful, forward-moving, adventurous
and ever-changing — we designed a timeless identity to sit against a palette of natural tones
and textures.