A refreshed identity to mark the Community Broadcasting Foundation’s thirtieth year.
Scope
- Brand Guidelines
- Brand Identity
- Promotional
- Social Content & Ads
- Stationery
- Website UI & UX
The Community Broadcasting Foundation (CBF) distributes Australian Government funding to community media organisations nationwide. Their new identity draws on ideas of communication, movement and the flow of information — expressed through a kinetic palette of soft gradients that visually echo the qualities of sound.
The logo introduces a radio-wave form in place of the ‘mm’ in Community, adding a looser, more dynamic gesture to balance the crisp confidence of the wordmark. This unexpected but lively interplay captures the spirit of the CBF and its role as a champion of community media across Australia.
